100 Blogs Later: Lessons I’ve Learned Growing Our Photography Business Online

It started with a simple goal: share our work, stay consistent, and maybe help people understand what we do. I had no idea how far it would take me.

Today, I’m sitting down to write blog number 100.

100 posts.

100 chances to reflect, refine, and reconnect—with our work, clients, and purpose.

I never thought I’d call myself a “blogger.” But what I’ve learned along the way is that blogging has become one of the most powerful tools in our photography business. It’s how I’ve told stories, brought in clients, grown our online presence, and built something that feels real, lasting, and true to us.

What Changed Between Blog #1 and Blog #100?

When I first started, my blogs were quick reflections. Sometimes a paragraph, sometimes just a caption. I posted beautiful photos and told people what they were looking at. But I wasn’t yet connecting the way I am now.

Now, each blog is a conversation. A travel guide. A memory. A story. A sales tool. A portfolio piece. A reason to book with us.

Here’s what I’ve learned along the way—and what I messed up, too.

❌ The Biggest Mistakes I Made (So You Don’t Have To)

1. I Didn’t Use Keywords at First

For months, I wrote blogs that never ranked because I had no idea what SEO even meant. I thought if I posted a pretty shoot, people would just “find it.” They didn’t.

Fix: Now I use long-tail, location-based keywords in every post—like “sunset proposal photographer in La Jolla” or “family photos in Temecula wine country.”

2. I Wasn’t Writing for the Right Audience

At first, I was writing for me. But I learned that blogs are meant for the person reading them. I talked about gear or my creative process, but I didn’t answer the questions potential clients were asking.

Fix: Now, every blog is written with one person in mind—someone searching for a photographer and wondering, “Is this the one?”

3. I Didn’t Include Clear CTAs

I used to end blogs with nothing—no link, no offer, no direction. I made people scroll through beautiful stories and then… just leave.

Fix: Now every blog points to something—whether it’s a seasonal package, a booking link, or a related blog to keep them reading.

4. I Didn’t Track My Results

For a long time, I didn’t check what was working. I wasn’t paying attention to bounce rates, traffic, or conversions. I just kept posting, blindly.

Fix: Now, I use performance data to guide future posts—refining based on traffic, optimizing for conversion, and tweaking titles based on what people search for.

5. I Forgot Who I Was Talking To

There was a phase where I made things too polished, too SEO-heavy, and lost my voice. I became robotic trying to “rank.”

Fix: I learned you can optimize for search engines without losing heart. Now, I blend warmth with strategy.

6. I Didn’t Think My Work Was Good Enough

There were seasons I was scared to blog because I thought my work didn’t measure up. I let self-doubt stop me from sharing.

Fix: I’ve learned to post anyway. To write the blog even if I’m unsure. Growth happens through action, not perfection.

✅ What I Learned Along the Way

Lesson 1: Long-Tail Keywords Are More Than Just SEO

They’re how people find you when they’re looking for exactly what you offer. Not “photographer near me,” but “maternity photos in Laguna Beach at golden hour.”

Lesson 2: Every Blog Is a Silent Salesperson

If you write with purpose, every blog can be a way for someone to find you, trust you, and book with you. That’s how I turned blogs into service pages.

Lesson 3: People Don’t Just Want Pretty Photos—They Want Stories

They want to feel what it was like. They want to imagine themselves there. That’s the magic of combining photos with narrative.

Lesson 4: Systems Set You Free

Now I blog with structure:

• SEO title

• 400-character description

• Keyword-rich excerpt

• Hyperlinks to trusted sources

• Call to action
  It’s like second nature—and it saves me time.

Lesson 5: Consistency > Perfection

Not every blog will go viral. But every blog builds trust. Some of my slowest posts turned into bookings months later just because I kept showing up.

Lesson 6: I Found My Voice

Around blog #40, I started writing like me. Not like a brand. Not like someone trying to sound like everyone else. Just… me. And that’s when things started to click.

🔄 Then vs. Now: My Blogging Evolution

Aspect	First 5 Blogs	Now
Length	1–2 paragraphs	Full SEO-structured content
Voice	Uncertain	Confident + warm
Keywords	None	Long-tail, location-based
Links	Missing	Hyperlinked to venues, hikes, packages
Photo Tips	None	Built-in per shoot
CTA	Absent	Strong offer or next step
Goal	Share images	Share + connect + convert

Where I’m Going From Here

This 100th blog isn’t just a milestone. It’s proof that showing up works—even when you feel invisible, even when bookings are slow, even when you’re unsure.

I’ve blogged through self-doubt, burnout, and learning curves. I’ve blogged through travel, slow seasons, and late nights.

And now, we’re getting ready to take this journey on the road. Starting in San Diego and heading up the coast with my wife and our three pups, we’ll be photographing, storytelling, and connecting with new clients wherever we land next.

💬 We love to hear from you:
What was your favorite blog post? What topic should we dive into next? Drop a comment, send a message, or reach out if you’ve got an idea we could bring to life together. Let’s keep creating, learning, and growing—together.

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The Vintage Comeback: Why Retro Photoshoots Are Rising in the Age of AI (And 10 Tips to Plan Yours in Southern California)

Photo Credit: Photo by @guicaetano – check out his Instagram for more of his work.

Why Are Retro Photoshoots Trending?

As photographers, we’ve seen firsthand how artificial intelligence has changed the creative space—offering quick edits, generated prompts, and polished visuals. But with this rise in efficiency comes a hunger for something real.

Vintage photography offers just that: emotion over perfection, character over automation, and style over filters. Whether you're drawn to the boldness of the 80s, the soft glow of the 70s, or the classic glam of the 50s, these styled sessions create a timeless vibe that AI simply can’t replicate.

10 Tips to Plan a Retro or Vintage-Inspired Photoshoot

1. Pick an Era That Speaks to You

Are you feeling 60s mod, 70s disco, or Y2K glam? Choosing a specific era helps guide the styling, location, and even the mood of the shoot.

2. Find the Perfect Wardrobe at These Local Vintage & Thrift Stores

Temecula

• Urban Exchange Temecula – Trendy resale shop with rotating vintage pieces.

• Assistance League Thrift Shop – A huge upscale shop with a boutique-style section.

• Salvation Army Thrift Store – Affordable vintage basics, shoes, and accessories.

Palm Springs

• Revivals Stores – Furniture, fashion, and vintage flair with midcentury modern vibes.

• Angel View Thrift Boutique – Affordable vintage clothing and accessories.

• Dazzles Palm Springs – Costume jewelry and 50s/60s accessories galore.

San Diego

• Captain’s Helm – Classic surfer and Americana vibes with a built-in café.

• Sea Hive Station – A massive space featuring dozens of vendors with curated vintage selections.

• Flashbacks Recycled Fashion – Decades of fashion from the 20s to Y2K.

• Day to Day Vintage – Handpicked streetwear and Americana, located in North Park.

3. Incorporate Props That Anchor the Look

Bring meaningful items like a vintage suitcase, rotary phone, typewriter, polaroid camera, old-school TV tray, or even a classic car. These details instantly elevate your aesthetic.

4. Shoot at a Retro-Inspired Location in SoCal

• Kimberly Crest House & Gardens, Redlands – For Victorian and Bridgerton-style elegance.

• Old Town Temecula – Western-style architecture and vintage storefronts.

• Mission Inn Hotel, Riverside – Spanish Revival luxury for timeless glamour.

• Palm Springs Mid-Century Modern District – Ideal for 60s and 70s mod.

• Crystal Cove Historic District, Laguna Beach – Rustic beach cottages and vintage charm.

• Salvation Mountain, Niland – Vivid colors and 70s hippie vibes.

5. Use Golden Hour for That Timeless Glow

Shoot during golden hour to get that soft, nostalgic light that flatters skin and adds instant vintage magic.

6. Embrace the Imperfections

Vintage photography thrives on light leaks, grain, and slightly blurred moments. Let your hair down and trust the process—it’s about feel, not flawless.

7. Shoot with Real Film or Vintage Lenses

While we often shoot digital, we love using vintage lenses or emulating real film for that authentic grain and depth. We can also shoot on 35mm film upon request!

8. Build a Color Palette for Your Theme

Boho browns for the 70s, bright neons for the 80s, bubblegum pinks for Y2K—choose 2–3 anchor colors to make your photos visually cohesive.

9. Make It an Experience, Not Just a Shoot

Turn your session into a styled day out. Blast music from your chosen era, bring a retro-themed picnic, or grab milkshakes at a diner. Make it memorable.

10. Book a Photographer Who Specializes in Styled Sessions

At Last Minute Photoshoot, we specialize in themed and stylized portrait sessions that feel authentic, creative, and true to your story. Whether it’s a retro birthday shoot, Bridgerton-style engagement, or just-for-fun throwback, we help with:

• Wardrobe guidance

• Vintage prop curation

• Location planning

• Lighting that fits your theme

• Optional reels and short videos for social media

Final Thoughts

In a world where AI can edit your face, write your caption, and choose your background, more people are realizing how much they miss the real. Retro and vintage photography is rising not just because it's trendy—but because it brings us back to a time that felt more personal, more expressive, and more human.

Ready to Book Your Retro Photoshoot in Southern California?
Let’s bring your favorite decade to life. We serve Temecula, Redlands, Riverside, San Diego, Palm Springs, and surrounding cities with styled vintage and retro photography sessions.

👉 Contact us today to book your vintage shoot or explore our available packages.

Let’s make magic—and memories—that never go out of style.

How to Find Great Photographers Near Me: A Complete Guide for Every Occasion

📸 Photo Credit: Conor Luddy
Check out his latest work on Instagram: @opticonor

Finding the right photographer nearby can feel overwhelming—especially when you're trying to capture a once-in-a-lifetime moment. Whether you're planning a family shoot, engagement session, branding photos, or celebrating a milestone birthday, you want someone who not only has a great eye, but also understands your vision and delivers stunning, high-quality results.

Here’s an in-depth guide to help you confidently find the best local photographer for your needs:

1. Start with Google—but Use Smart Search Terms

Most people begin their search on Google or Google Maps. But it’s not just about typing “photographer near me.” Use more specific phrases to narrow your results and bring up photographers who specialize in what you’re looking for.

Try these smart search terms:

• “Family photographer in [City Name]”

• “Engagement photographer Temecula”

• “Graduation photos in San Diego”

• “Professional headshots Riverside County”

• “Maternity photographer Palm Springs”

Then check out their:

• Google Business profile for reviews, hours, and real client photos.

• Map location to see if they’re local and willing to travel.

• Ratings – don’t just look at the stars, read what people are actually saying.

2. Dive Into Instagram & TikTok

Photographers are visual creators—and Instagram and TikTok are their portfolios.

Search hashtags like:

• #TemeculaPhotographer

• #SanDiegoMaternityPhotos

• #LosAngelesEngagementPhotographer

• #PalmSpringsBrandShoot

Tips to use social media wisely:

• Save your favorite posts to build a style board.

• Look at how they caption their work—are they storytelling or just snapping?

• DM them directly to inquire about availability or packages.

3. Ask Your Community

Your best resource might be closer than you think. Ask people in your network or in your neighborhood groups for recommendations.

Where to ask:

• Local Facebook groups (search “Temecula Moms” or “SoCal Creative Entrepreneurs”)

• Reddit subs like r/Temecula, r/SanDiego, or r/AskPhotography

• Wedding or parenting forums

When someone loves their photos, they’re usually excited to refer the person who made it happen.

4. Check Their Website & Portfolio Carefully

A photographer’s website should give you all the information you need at a glance: style, pricing, and contact options.

What to look for:

• Style consistency: Do their edits feel light and airy? Moody? Editorial? Make sure it fits your vibe.

• Types of sessions offered: Some photographers specialize in families, others in events, others in elopements.

• Turnaround time: When will you get your photos?

• Transparent pricing: Are the packages clear, or do you have to guess?

Bonus points if the website includes testimonials, a blog with helpful tips, or behind-the-scenes info about their approach.

5. Explore Photography Directories & Marketplaces

If you’re having trouble narrowing it down, browse listings on trusted marketplaces:

• Thumbtack – filters by budget, reviews, and availability

• The Knot or Zola – wedding-centric but great for engagement or couple shoots

• Bark – lets you submit your needs and get matched with local pros

• Peerspace – great for finding not only photographers but creative shoot locations

6. Go Beyond Digital—Visit Local Businesses

If you prefer something tangible, visit local:

• Coffee shops

• Boutiques

• Art walks or markets

Photographers often leave business cards or flyers at these spots—or may be the official photographer at the event.

Also, check out:

• Event venues

• Wineries and breweries

• Florists and picnic set-up vendors (they often collaborate with photographers and can refer great ones)

7. Ask These Questions Before Booking

Once you’ve found a few photographers, schedule a quick phone call or Zoom. You’ll want to see if they’re the right fit both professionally and personally.

Questions to ask:

• What’s your experience with [type of session]?

• Can I see a full gallery of a recent shoot?

• How many images are included, and are they high-resolution?

• Do you provide guidance on posing or styling?

• Do you offer location suggestions or help with permits?

• What’s your editing style and turnaround time?

• Do you offer prints, albums, or reels?

It’s not just about hiring a camera—it’s about working with someone who puts you at ease and elevates your vision.

8. Book Early—Especially for Busy Seasons

Photographers book out fast for:

• Spring (Mother’s Day, graduation, spring minis)

• Fall (family photos, engagements, holiday cards)

• Weddings and elopements (year-round, but especially summer-fall)

If you see someone’s work you love, don’t wait—reach out and ask about their availability. Many also offer flexible packages for last-minute sessions.

9. Bonus Tip: Trust Your Gut

Sometimes you just click with a photographer. Maybe it’s their style, the way they make you feel during a conversation, or how excited they are about your shoot idea.

Trust that intuition.

Final Thoughts

Finding the perfect local photographer doesn’t have to be overwhelming. With a clear plan, smart search strategies, and a little curiosity, you can discover someone whose style, personality, and professionalism align with your vision. Whether you're documenting a once-in-a-lifetime proposal, capturing family milestones, or refreshing your personal brand, the right photographer will make all the difference—not just in the photos, but in the entire experience.