What We’ve Learned After Years Behind the Lens
From hobbyist to full-time Temecula portrait photographers, we’ve learned a lot through years of capturing everything from family portraits to last-minute branding sessions. In this blog, we share what it’s really like running a portrait photography business in Southern California—including hard lessons, business pivots, creative growth, and tips for new photographers. Whether you're building your photography portfolio, looking for client communication strategies, or exploring the best photo spots in Temecula, this post offers real advice from two passionate creatives who’ve taken over 100,000 portraits (and counting). Explore how to grow your portrait photography skills, connect with clients, and turn your love for photography into a thriving business.
I’ve probably taken well over 100,000 photos (yeah… I think I have a problem) since I first picked up a camera—maybe more. What started as a hobby—just me and my digital Kodak, capturing candid moments and people I loved—has become a full-time portrait photography business I now run with my husband, Son.
We’re based in Temecula, California, and while we specialize in portrait photography, we’ve also covered everything from events and family sessions to commercial shoots and real estate listings. It’s been years of trial, error, growth, and a whole lot of beautiful memories.
If you’re a new photographer, a seasoned pro, or just curious about what it’s like behind the lens, here’s a real, unfiltered look into what we’ve learned.
The Reality Behind Running a Portrait Photography Business
People often picture portrait photographers as always smiling behind the camera, capturing golden hour magic and editing in cozy cafes. Sometimes, sure—but most of the time, it’s sweat, early mornings, late nights, heavy gear, and a lot of behind-the-scenes logistics.
We’ve had sessions that were pure magic—clients who radiated joy, perfect lighting, and everything just clicked. But we’ve also had bookings where we ended up net negative—spending more on gas, props, or time than we earned. Especially in the early days, working as portrait photographers in Southern California, we took on a lot just to build our portfolio and reputation.
But those experiences—good and bad—taught us more than any course or classroom ever could.
5 Hard-Earned Lessons from a Full-Time Temecula Portrait Photographer
1. Passion alone isn’t enough—but it’s essential.
You can love photography with your whole heart (and we do), but that doesn’t make it a sustainable business. Running a successful portrait photography business in Temecula means understanding pricing, contracts, licensing, communication, marketing—and having the confidence to charge what you're worth.
2. Not all exposure pays off.
We’ve done plenty of "let's collab!" and “trade for portfolio” shoots when we started. Some of them helped us grow. Others drained us. If you’re a new Southern California photographer, learn to identify which opportunities will actually move the needle for your business. Don’t undervalue your time or skills.
3. People remember how you made them feel.
One of the best parts of being a portrait photographer is connecting with people. They might come for a headshot or family session—but what keeps them coming back is how you made them feel. Clients don’t just want good photos; they want to feel seen, guided, and taken care of.
4. You will make mistakes—and that’s okay.
We've forgotten equipment. Shown up to the wrong location (yep). Left our flash behind (ouch). But every mistake has helped us grow into more prepared, intentional photographers. If you’re working in portrait photography—especially fast-paced shoots like engagements or branding sessions—own your mistakes, learn, and move on.
5. Don’t be afraid to evolve—and communicate through it.
We rebranded from stephanielephotography.com to lastminutephotoshoot.com when we realized it was time to reflect who we had become. It wasn’t goodbye—it was see you later. That change helped us align with clients who resonate with our current vision: relaxed, last-minute, high-quality portrait photography in Temecula and beyond.
And here's the truth: communication is everything.
With clients: be clear, walk them through the booking and shooting process, set expectations, and follow through. It builds trust and leads to referrals.
With your partner: if you're running a business together (like we are), schedule regular check-ins. We meet weekly to talk about business goals, strategy, and creative direction. Those convos keep us aligned and sane.
Why We Love Being Temecula Portrait Photographers
We recently moved to Temecula, and it’s honestly a photographer’s paradise. The rolling hills, sun-drenched vineyards, historic architecture, and charming downtown are full of texture and life. Whether we’re capturing engagement sessions, branding portraits, or spontaneous lifestyle shoots, there’s always a new corner to discover. The natural light here is unbeatable, and the variety of locations makes it a dream for any portrait photographer.
But here’s the thing—you don’t have to live in a “picture-perfect” place to grow your photography skills.
Wherever you are, go explore your own neighborhood. Walk your community, camera in hand. Take pictures of anything and anybody—your friends, pets, a stranger’s cool jacket, a flower pushing through a sidewalk crack. Shoot the everyday. That’s how you sharpen your eye and find your voice.
We started this business long before we ever had access to dreamy backdrops or styled setups. We just made do with what we had. And that mindset still fuels our work today.
Great photography isn’t about the location—it’s about the way you see it.
Tips for New Portrait Photographers
Whether you're just picking up a camera or thinking about going full-time in portrait photography, here are a few things we’ve learned that might help you:
Shoot for yourself. Personal work fuels your creativity and keeps burnout at bay.
Back up everything. Twice. Maybe three times.
Keep learning. Invest in courses, workshops, or mentorships—especially from other portrait photographers in California whose work inspires you.
Ask for feedback. It might sting, but it’ll make you better.
Trust your gut. If a job or collaboration feels off, honor that feeling.
Protect your time. Don’t say yes to everything. Be strategic.
Final Thoughts
Running our own portrait photography business has taught us more than we ever imagined—not just about photography, but about ourselves. We’ve learned how to be resilient, how to connect, how to run a business, and how to make art that matters.
If you’re in the middle of your own journey—whether you're shooting in your backyard or taking clients all over Southern California—know that every step counts. Every photo you take brings you closer to your voice, your vision, and your dream.
And if you're ever in Temecula and looking for someone to capture your moment—we’d love to hear from you.
Adapting to a new environment: What we learned (and the mistakes we made) During our first networking event photoshoot.
Adapting to a New Enviroment: What we learned (and the mistakes we made) During our first networking event shoot.
Photographing a networking event for the first time was a new and slightly nerve wrecking experience for us. We've shot fast paced, high energy events like Electric Daisy Carnival but this was entirely different. Along the way, I made a few mistakes, like leaving our flash behind and underestimating how important it was to approach guest for posed shots.
We quickly learned that networking events are all about capturing subtle moments, like a handshake or meaning conversation and that preparation is key. One of our biggest lessons was not being afraid to asked for posed shots because as the great Wayne Gretzky said "You miss 100% of the shots you don't take"
From blending into the background to learning the value of key interactions every challenge we faced taught us something new about adapting our photography skills to fit the environment. Though we stumbled a few times we walked away more prepared for future events and some cool photos to show for it.
Photographing a networking event for the first time was an eye opening experience for us. While we’ve shot at music festivals, graduations and weddings this felt like stepping into a completely new territory. The intimate business focused atmosphere came with its own unique challenges and we definitely made a few mistakes along the way. Here’s what we learned so you don’t have to make the same mistakes and how we grew from it.
MISTAKE: UNDERESTIMATING THE PACE At music festivals, everything is fast paced, chaotic and full of action. We expected the same level of movement during the networking event but things were more calm. We found ourselves anxiously waiting for big moments only to realize later that the beauty of networking events lies in the smaller, quieter exchanges, those genuine handshakes, warm smiles and moments of connection. LESSON LEARNED: Pay attention to the subtle interactions, these small moments tell the story of the event and capture the true essence of networking.
MISTAKE: BEING TOO OBVIOUS I’m used to positioning myself wherever I need to get the shot but in a networking event, standing in the middle of conversations or being too visible can interrupt the flow. I learned quickly that I needed to be more discreet, moving more slowly and blending into the background. LESSON LEARNED: At networking events it’s important to be a fly on the wall. Use longer lenses to keep respectful distance and avoid drawing attention to yourself.
MISTAKE: MISSING OUT ON KEY PEOPLE I focused so much on capturing the overall event atmosphere that I missed photographing a few of the key speakers and vendors. Networking events often revolve around specific individuals, businesses and those moments are crucial for your client. LESSON LEARNED: Communicate with the client ahead of time or Do Your Own Research (D.Y.O.R) to understand who the key players are and make sure to prioritize capturing them. A quick shot list can save you from scrambling or missing important figures.
MISTAKE: NOT PACKING ENOUGH GEAR We thought we could get away with just a camera and a few lenses but made a rookie mistake by leaving our flash at home. The lighting in the venue was much dimmer that we anticipated and it became a real challenge to capture well lit images without the extra light source. Thankfully, we were able to adjust the lighting in post but it was far from ideal. LESSON LEARNED: Always pack for the unexpected. Even if the venue seems well lit during the setup, bring flash, extra memory cards and plan for what if scenarios. You’ll save yourself a lot of headaches if you prepare ahead of time.
MISTAKE: OVER RELYING ON CANDIDS While candid shots are a must at networking events, we initially hesitated to ask people for posed shots worrying it would break the flow of the conversation but we quickly learned that most people are happy to take a quick photo if you approach them with grace and confidence. LESSON LEARNED: Don’t be afraid to ask for posed shots, especially when people have naturally paused in conversation. As Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” If you approach them with grace and respect, these photos are often the ones clients value most because they clearly highlight who attended the event.
Our final thoughts: Photographing our first networking event was a learning curve but it pushed us out of our comfort zone in the best way. Every mistake helped us refine our approach and sharpened our eye for capturing the subtle but important moments. While shooting a networking event may be slower paced than a music festival, the challenge of telling a story through quiet, candid moments just as rewarding.
Next time, we’ll be more prepared, lighter on our feet and ready to capture those all important connections without a hitch!
Capturing moments, building memories: Our journey in photography.
Our journey into photography began long before launching our business in the Temecula Valley. What started with capturing family moments on a classic Pentax K1000 film camera grew into a deep passion for storytelling through portrait, event, and lifestyle photography. Based in Southern California, we proudly serve clients from Orange County to Riverside County—and everywhere in between. Whether it's a golden hour family session in the vineyards, an intimate engagement shoot in the desert, or a branding session in the city, we specialize in transforming meaningful moments into timeless visual memories. Photography has always been more than just a service for us—it’s a way to preserve connection, celebrate emotion, and highlight the beauty of real life. In this blog, we share the heart behind our work, the landscapes that inspire us, and how we strive to deliver lasting images for every client we meet.
Hello, I’m Stephanie Martinez’ Le, born in Los Angeles, California. Photography has been my passion since childhood, inspired by my dad. After losing his parents, he and his brothers started taking photos with a Pentax K1000 to support their family. Eventually, my parents started a small photography business at a San Bernardino swap meet, where I fell in love with capturing special moments.
Photography not only supported our family but also brought us closer together. Now, I’m proud to follow in my dad’s footsteps. I’ve been married to my husband for 8 years, and we’re business partners, sharing this journey together. While we collaborate on almost everything, my focus is on the photography, while my husband manages the business.
My first camera was a digital Kodak in high school, a gift from my parents. I took it everywhere, eager to capture memories. A photography course in San Diego after high school was transformative, teaching me core principles I still use today. I continually refine my skills through courses and daily practice.
With 10 years of professional experience, I’ve built a diverse portfolio that includes engagements, festivals, portraits, and weddings. Let us be part of your journey and capture your special moments. We promise, you won’t be disappointed. Let’s create beautiful memories together!