100 Blogs Later: Lessons I’ve Learned Growing Our Photography Business Online
After 100 photography blogs, I’ve learned that growing a business online isn’t just about keywords or posting pretty photos—it’s about showing up consistently, learning from your mistakes, and connecting through story. This blog is a deep reflection on how I went from short updates to strategic storytelling that books real clients. I’m sharing what worked, what didn’t, how I structure my blogs today, and the painful lessons I had to learn the hard way. If you’re a photographer, content creator, or just getting started, this post is full of real advice and a behind-the-scenes look at the growth that happens when you commit to the long game.
It started with a simple goal: share our work, stay consistent, and maybe help people understand what we do. I had no idea how far it would take me.
Today, I’m sitting down to write blog number 100.
100 posts.
100 chances to reflect, refine, and reconnect—with our work, clients, and purpose.
I never thought I’d call myself a “blogger.” But what I’ve learned along the way is that blogging has become one of the most powerful tools in our photography business. It’s how I’ve told stories, brought in clients, grown our online presence, and built something that feels real, lasting, and true to us.
What Changed Between Blog #1 and Blog #100?
When I first started, my blogs were quick reflections. Sometimes a paragraph, sometimes just a caption. I posted beautiful photos and told people what they were looking at. But I wasn’t yet connecting the way I am now.
Now, each blog is a conversation. A travel guide. A memory. A story. A sales tool. A portfolio piece. A reason to book with us.
Here’s what I’ve learned along the way—and what I messed up, too.
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❌ The Biggest Mistakes I Made (So You Don’t Have To)
1. I Didn’t Use Keywords at First
For months, I wrote blogs that never ranked because I had no idea what SEO even meant. I thought if I posted a pretty shoot, people would just “find it.” They didn’t.
Fix: Now I use long-tail, location-based keywords in every post—like “sunset proposal photographer in La Jolla” or “family photos in Temecula wine country.”
2. I Wasn’t Writing for the Right Audience
At first, I was writing for me. But I learned that blogs are meant for the person reading them. I talked about gear or my creative process, but I didn’t answer the questions potential clients were asking.
Fix: Now, every blog is written with one person in mind—someone searching for a photographer and wondering, “Is this the one?”
3. I Didn’t Include Clear CTAs
I used to end blogs with nothing—no link, no offer, no direction. I made people scroll through beautiful stories and then… just leave.
Fix: Now every blog points to something—whether it’s a seasonal package, a booking link, or a related blog to keep them reading.
4. I Didn’t Track My Results
For a long time, I didn’t check what was working. I wasn’t paying attention to bounce rates, traffic, or conversions. I just kept posting, blindly.
Fix: Now, I use performance data to guide future posts—refining based on traffic, optimizing for conversion, and tweaking titles based on what people search for.
5. I Forgot Who I Was Talking To
There was a phase where I made things too polished, too SEO-heavy, and lost my voice. I became robotic trying to “rank.”
Fix: I learned you can optimize for search engines without losing heart. Now, I blend warmth with strategy.
6. I Didn’t Think My Work Was Good Enough
There were seasons I was scared to blog because I thought my work didn’t measure up. I let self-doubt stop me from sharing.
Fix: I’ve learned to post anyway. To write the blog even if I’m unsure. Growth happens through action, not perfection.
✅ What I Learned Along the Way
Lesson 1: Long-Tail Keywords Are More Than Just SEO
They’re how people find you when they’re looking for exactly what you offer. Not “photographer near me,” but “maternity photos in Laguna Beach at golden hour.”
Lesson 2: Every Blog Is a Silent Salesperson
If you write with purpose, every blog can be a way for someone to find you, trust you, and book with you. That’s how I turned blogs into service pages.
Lesson 3: People Don’t Just Want Pretty Photos—They Want Stories
They want to feel what it was like. They want to imagine themselves there. That’s the magic of combining photos with narrative.
Lesson 4: Systems Set You Free
Now I blog with structure:
SEO title
400-character description
Keyword-rich excerpt
Hyperlinks to trusted sources
Call to action
It’s like second nature—and it saves me time.
Lesson 5: Consistency > Perfection
Not every blog will go viral. But every blog builds trust. Some of my slowest posts turned into bookings months later just because I kept showing up.
Lesson 6: I Found My Voice
Around blog #40, I started writing like me. Not like a brand. Not like someone trying to sound like everyone else. Just… me. And that’s when things started to click.
🔄 Then vs. Now: My Blogging Evolution
| First 5 Blogs | ||
|---|---|---|
| Length | 1–2 paragraphs | Full SEO-structured content |
| Voice | Uncertain | Confident + warm |
| Keywords | None | Long-tail, location-based |
| Links | Missing | Hyperlinked to venues, hikes, packages |
| Photo Tips | None | Built-in per shoot |
| CTA | Absent | Strong offer or next step |
| Goal | Share images | Share + connect + convert |
Where I’m Going From Here
This 100th blog isn’t just a milestone. It’s proof that showing up works—even when you feel invisible, even when bookings are slow, even when you’re unsure.
I’ve blogged through self-doubt, burnout, and learning curves. I’ve blogged through travel, slow seasons, and late nights.
And now, we’re getting ready to take this journey on the road. Starting in San Diego and heading up the coast with my wife and our three pups, we’ll be photographing, storytelling, and connecting with new clients wherever we land next.
💬 We love to hear from you:
What was your favorite blog post? What topic should we dive into next? Drop a comment, send a message, or reach out if you’ve got an idea we could bring to life together. Let’s keep creating, learning, and growing—together.
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Adapting to a new environment: What we learned (and the mistakes we made) During our first networking event photoshoot.
Adapting to a New Enviroment: What we learned (and the mistakes we made) During our first networking event shoot.
Photographing a networking event for the first time was a new and slightly nerve wrecking experience for us. We've shot fast paced, high energy events like Electric Daisy Carnival but this was entirely different. Along the way, I made a few mistakes, like leaving our flash behind and underestimating how important it was to approach guest for posed shots.
We quickly learned that networking events are all about capturing subtle moments, like a handshake or meaning conversation and that preparation is key. One of our biggest lessons was not being afraid to asked for posed shots because as the great Wayne Gretzky said "You miss 100% of the shots you don't take"
From blending into the background to learning the value of key interactions every challenge we faced taught us something new about adapting our photography skills to fit the environment. Though we stumbled a few times we walked away more prepared for future events and some cool photos to show for it.
We’ve captured everything from wild music festivals to emotional surprise proposals, high-energy graduations, and intimate maternity sessions. But when we booked our very first networking event, we quickly realized we were entering a different arena altogether.
The energy was quieter, the flow of movement more intentional, and the stakes different. It wasn’t about the biggest moment of the night—it was about the subtle connections happening in the background. And as much as we pride ourselves on adapting fast, we made a few rookie mistakes.
Here’s what we learned so you don’t have to make the same errors—and how these lessons made us better photographers for future corporate and lifestyle events.
Mistake #1: Underestimating the Pace
At festivals, everything moves fast—you have to be ready to catch those blink-and-you-miss-it moments. We walked into the networking event expecting the same level of action. Instead, it felt calm, even slow at times. We found ourselves anxiously waiting for "the shot"—until we realized the real story was unfolding in the quiet: handshakes, laughs, eye contact, introductions.
✅ Lesson Learned: Learn to read the room. The magic is in the micro-moments. That brief smile, a shared laugh, a business card exchange—those are the moments that truly reflect the event’s purpose.
Mistake #2: Being Too Obvious
In weddings or family shoots, we’re used to moving freely to get the perfect angle. But at a professional networking event, being too visible can disrupt conversations and make people uncomfortable. I caught myself hovering once or twice—definitely not the vibe.
✅ Lesson Learned: Be a ghost. Use longer lenses to stay back, move with intention, and blend into the scene. Discretion is your superpower at corporate or business events.
Mistake #3: Missing the VIPs
We focused so much on capturing ambiance and candids that we forgot to prioritize the key players—like the main speaker and a few vendors our client specifically invited. That was a hard one to admit.
✅ Lesson Learned: Ask for a shot list or do your homework. Know who the client wants photos of and plan your timeline around their appearances. Those are the images they’ll use in press kits, social media, and marketing for years to come.
Mistake #4: Underpacking Gear
We made the mistake of assuming the venue lighting would be enough—so we left our flash at home. Bad move. The lighting was way dimmer than expected, and we spent more time fixing things in post than we should have.
✅ Lesson Learned: Always bring your flash, extra memory cards, and backup batteries. Even if it looks well lit during setup, things change once guests arrive. Pack for the “what-ifs”—because they happen.
Mistake #5: Over-Relying on Candids
We initially avoided asking guests to pose, thinking we’d interrupt the flow. But we realized that intentional portraits—especially of attendees, sponsors, or client guests—are often what organizers value the most.
✅ Lesson Learned: Don’t be afraid to politely ask for a posed shot, especially during natural breaks in conversation. If you ask with confidence and respect, most people are more than happy to say yes.
Mistake #6: Ignoring the Flow of the Room
This is one we realized after reviewing our photos: we hadn’t considered the layout of the event. Our coverage was good—but the storytelling could’ve been stronger if we had anticipated how people would naturally move from the entryway to vendor booths to the speaker area.
✅ Lesson Learned: Take 5–10 minutes to walk the room before guests arrive. Visualize the flow. Anchor your coverage around where key moments will unfold. It helps you stay one step ahead instead of reacting to what’s happening.
Final Thoughts
Photographing that first networking event was a humbling experience—but one we’re incredibly grateful for. It pushed us out of our comfort zone and made us sharper, more intentional photographers. We now approach corporate events, branding sessions, and lifestyle content with a deeper understanding of how to tell stories that are quiet but powerful.
And yes, we still say yes to last-minute bookings—but we’re now better prepared for every type of moment, whether it’s a surprise proposal in Orange County or a branding shoot in Downtown Riverside.
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Whether you're planning a last-minute networking mixer, launching a new brand, or throwing a milestone event in Temecula or Palm Desert—we've got you.
We specialize in fast turnarounds, meaningful storytelling, and capturing real human connection in any environment.
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