When You Find What Works, Do More of It: A Year of Growth with Last Minute Photoshoot
When we launched Last Minute Photoshoot in September 2024, we had no packages, no blogs, no business number—just ambition. We uploaded past work and waited for bookings that never came. Months of free shoots, cold messages, and no traction taught us something priceless: effort compounds. Early this year, we shifted our focus to SEO and blogging, building systems that would bring clients to us—just like Alex Hormozi says, “put your business in front of a hungry crowd.” That shift changed everything. Within months, we grew from crickets to consistent bookings every week. The lesson? When you find something that works, do more of it.
If there’s one thing I’ve learned over the last year running Last Minute Photoshoot, it’s this: what works often hides behind months of what doesn’t. It sounds simple—“just do more of what works,” as Alex Hormozi says—but getting there? That’s the part no one talks about.
When we first launched in September 2024, we had nothing figured out. No packages. No blogs. No business number. No network. No social presence. Just a domain name and a dream that our photography would speak for itself.
So I did what most people do—I uploaded all of Stephanie’s best work from 2022–2023, hit publish, and waited for the flood of clients that never came. We thought being great photographers was enough. It wasn’t.
For months, we put ourselves out there.
Cold messages to local businesses offering free work.
Networking events hoping to meet the “right person.”
Family sessions, maternity shoots, couple portraits—all for free—thinking exposure would lead to opportunity.
Nothing stuck. No bookings, no return, just silence. But looking back now, it wasn’t wasted time. Every unpaid shoot made us sharper—better communicators, better photographers, better partners. We were unknowingly building the foundation that we’d later stand on.
Then came the pivot.
Earlier this year, we decided to do a full 180. Instead of waiting for opportunities, we built systems that would bring them to us.
Like Alex Hormozi says—put your business in front of a hungry crowd.
(Shout out to Alex Hormozi—your content, your books, and your mindset have seriously been a game changer for us.)
We went all in on SEO—optimizing every page, learning search intent, and most importantly—blogging.
At first, the goal was one blog per week. That quickly turned into three. Then ten. Before long, we were publishing 10–15 blogs a week, experimenting with topics, testing headlines, and tracking what worked.
Some posts flopped. Others brought in traffic overnight. That’s when it clicked—when you find something that works, do more of it.
Fast forward to today: we’re fully booked every week.
Nine bookings this month alone—courthouse weddings, surprise proposals, family milestones, and more.
The moral?
Do more.
Do one more.
When something works, double down.
The not-so-secret formula is to outwork yesterday—work more, work smarter, and work harder.
Because when you commit to showing up every day—even when it feels pointless—momentum will eventually meet you halfway.